$16 million - “Economic Action Plan” campaign (while cutting funding for the program)
$5 million - “Better Jobs” campaign
$8 million - To convince the population of cuts to old age security
$5 million - To promote “responsible resource development” which is the deceiving way of naming the Tory cut backs and restructuring of environment impact assessments.
$4.5 million - War of 1812 advertising
The actual money that is spend on advertising is always slightly different than the approved amount in the budget, and the Tories have consistently been over spending by 25%. Last year, 85.3 million in advertising was approved but in reality, they spent $136.3 million.